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Audi eyes sales of 1.7m cars


Premium car maker Audi expects to sell more than 1.7 million cars in 2014 even despite slowing sales momentum in some emerging markets.

Audi, owned by Volkswagen, delivered 1.01 million cars in the first seven months of the year, ahead of Mercedes-Benz, which sold 913,500, but behind rival BMW with 1.02 million deliveries. "The driver of sales were the established economies, not emerging markets, with the exception of China," chief executive Rupert Stadler said at the launch of the TT coupe.

One market in which Audi has seen a weakening is Russia, where a geopolitical crisis has rattled markets.

"For the past eight months we have had de facto no growth," Mr Stadler said in reference to Russia, adding that Audi raised prices there by between 5pc and 6pc to compensate for the rouble's weakness against the euro.

Overall, Audi had very good sales in August, with the strong sales in the United States helping to offset weakness elsewhere, Mr Stadler said.

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