Business World

Saturday 16 December 2017

Apple gets a record one million pre-orders for latest iPhone

Peter Flanagan

MORE than a million consumers in seven countries ordered Apple's new iPhone within a day of it being released, it emerged yesterday.

The record number of pre-orders comes despite complaints from analysts and consumers when the product was unveiled last week.

Apple said yesterday that iPhone 4S pre-orders as of Friday surpassed its previous one-day record of 600,000 sales for last year's model, the iPhone 4.

The strong sales report was in contrast to complaints from the market last Tuesday when the phone was released, which had been hoping for a full redesign of the device. The iPhone 4S has the same chassis as the iPhone 4 but has new software and a faster processor.

Pre-orders started about a day after Apple announced the death of co-founder Steve Jobs.

In the US, the three main carriers are selling the phone for the first time. It is expected to be available on all major Irish networks when it is released here on October 28.

The flagship Apple carrier in the US, AT&T, said on Friday that the 4S was its most successful iPhone introduction ever. The company, which had exclusive US rights to sell iPhone for more than three years, took more than 200,000 pre-orders in the first 12 hours alone.

The phone will hit stores in seven countries -- the US, Australia, Canada, France, Germany, Japan and the UK -- on Friday. It will be available in 22 countries by the end of October.

(Additional reporting Reuters)

Irish Independent

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