Alitalia's rebrand was unveiled to employees, the world media, and business and political leaders institutional stakeholders at an event at Rome's Fiumicino Airport yesterday.
The launch was attended by more than 1,500 Alitalia staff, and Italian Prime Minister Matteo Renzi.
The rebranding includes upgrades to the Italian airline's international fleet.
The move is part of a restructuring that kicked off last year when Abu Dhabi's Etihad Airways took a 49pc stake in Alitalia as part of a €1.7bn recsue plan.
The new livery features a larger tricolour 'A' tailfin that the company said will serve as a powerful representation of the Italian flag across the world.