Aldi taking first dip into e-commerce by selling wines online
The British arm of German discount supermarket Aldi will launch an online operation next year, marking its first foray into e-commerce in Europe and giving the UK's major grocers yet another headache to contend with in a brutally competitive market.
Aldi posted a 4pct dip in 2014 operating profit in the UK yesterday, showing even discounters can't engage in a price war and emerge unscathed.
It said it will begin selling wine by the case online in the first quarter of next year.
That would be followed by special offers on non-food items such as electricals, garden products and tools in the second quarter.
"This is perhaps the most exciting development for Aldi in our last 25 years in the UK," said ceo Matthew Barnes. "Customers are loud and clear with us... they want us to go online."
Although Aldi is investing €47.4m in the venture, Mr Barnes said an online offer of Aldi's full food range "is not on our radar right now".
Aldi and German rival Lidl are the fastest-growing grocers in Britain. Almost half of UK households buying groceries visit Aldi or Lidl every month, UK market researcher Nielsen has said. (Reuters)