Business World

Saturday 21 July 2018

Aer Lingus owner launches Austrian subsidiary

IAG chief executive Willie Walsh.
IAG chief executive Willie Walsh.
Ellie Donnelly

Ellie Donnelly

Aer Lingus owner IAG has launched a low-cost Austria subsidiary.

The airline, branded Level, will commence flights from Vienna starting next month, in a move to challenge other low-cost European airlines.

The new subsidiary will base four Airbus A321 aircraft in Vienna, from where it will fly to 14 European destinations including Barcelona, Malaga, Venice, Ibiza, Paris, Milan, Dubrovnik, Alicante, Valencia and Bilbao.

"We are launching this new short-haul subsidiary to provide Austrian consumers with more flight choices across Europe," Willie Walsh, chief executive of IAG, said.

“These flights will be branded as Level to build upon the huge success of our new long haul low-cost operation."

"We will serve the Austrian market with low-cost, reliable flights and will initially create around 200 new jobs at our Vienna base," Mr Walsh continued.

Level also operates as a standalone, low-cost transatlantic operator.

Level's low cost, transatlantic business is a similar model to Norwegian Air Service.

The two are rivals but IAG in April bought a stake and made a takeover approach for Norwegian.

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