Business World

Sunday 23 September 2018

Adidas boss distances sports firm from slavery-row Kanye

Kanye West
Kanye West

Adidas CEO Kasper Rorsted has distanced himself from comments about slavery by Kanye West but said the firm has not discussed dropping the rapper as a designer.

"There clearly are some comments we don't support," Mr Rorsted said. The company plans to talk with West about the matter, he said.

Kanye West is very important to the German sportswear maker's strategy, the CEO said in the interview after the company reported quarterly sales, highlighting the tricky balance companies have to strike when their celebrity brand ambassadors veer off the script. The performer sparked outrage on social media with his comments on slavery in the US, in an interview with website TMZ this week. (

Bloomberg)

Irish Independent

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