Working the social media engaging with your clients
Client engagement is vitally important to ensure the best possible return from your investment in social media.
Statistically it is seven times easier to maintain an existing client than it is to get a new client.
Even on a common-sense level, it just makes good business sense to try to maintain as many existing clients as you can.
Social media provides the perfect platform to keep your clients up to date on all the latest with your business.
Some large companies take it further. Twitter is now being used by major companies such as Dell and Vodafone as a customer support tool. Their staff address queries received through Twitter, ensuring that clients are responded to quickly and effectively.
This not only helps the client, but it also re-affirms to all other followers of their social networks how well the company treats its clients.
Depending on how much you currently spend on customer service, using Twitter can save you a serious amount of money while highlighting how much your company cares about its clients.
Paul O'Mahony co-founded SocialMediaFrontiers.com. You can reach him on www.facebook.com/ SocialMediaFrontiers or at www.twitter.com/paulatsmf
Sunday Indo Business