Friday 19 January 2018

Vodafone revenues fall as competition hits in third quarter

Revenues for Vodafone in Ireland continue to slide
Revenues for Vodafone in Ireland continue to slide
Adrian Weckler

Adrian Weckler

Vodafone Ireland’s revenues continue to slide, the company said today.

Following a trend among Irish telecoms operators, the firm’s average revenue per user (ARPU) slipped 3.4pc to €28.20 in the three months to September 30 compared to the previous three months and by almost 10pc compared to the summer of 2012.

The slippage in revenue has been attributed to greater competition from other operators in the market and from free online phone and text-replacement services such as Viber and Whatsapp, Vodafone said in an interim management statement.

The operator said that it had gained 2,000 customers in the quarter and that it has 2.1m mobile customers in Ireland with a total customer base of 2.4m customers here, including fixed line broadband customers.

The operator also warned of “impairment assessments” and “doubtful debts” totalling €800m divided between Ireland, Greece, Italy and Spain.

Meanwhile, the number of people using smartphones on Vodafone’s network increased 4.3pc quarter on quarter. `70pc of all Vodafone customers now use mobile data, according to the company.

The operator’s contract customer base has increased by 11pc on the same time last year.

Last month, Vodafone launched 4G data services on mobile broadband and tablet devices in Ireland. The company is expected to launch 4G phone services later this month or next month.

Irish Independent

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