Saturday 24 March 2018

Vodafone revenue drop bolstered by smartphone sales in Ireland

Thomas Molloy

Thomas Molloy

Vodafone said sales slumped 3.5pc in the second quarter of the year as consumers continue to remain price sensitive.

"Conditions in Europe remain challenging in northern and central and southern Europe," Chief Executive Vittorio Colao told reporters.

Vodafone reported a worse than expected 5.1pc drop in service revenue in Germany, its biggest European market, and a 4.5pc fall in Britain. The company did not provide figures for Ireland.

Spain, where Vodafone has struggled throughout the downturn, was down 10.6pc and Italy down 17.6pc, as customers sought to save money by making fewer calls and retaining older handsets, and as rivals stepped up competition.

Ireland’s largest mobile phone company with 2.1 million mobile customers in this country and 454 million worldwide added that Irish people continue to clamour for smart phones with the number of smart phones jumping 27pc compared to the same quarter last year.  Two thirds of customers now use their phones to surf the internet and other services.

Vodafone Ireland also benefitted as it switched on enhanced mobile data services in Carlow, Kilkenny, Waterford, Wexford and in South Tipperary.

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