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Toy Show was top of the box with 2005 viewers


Samantha McCaughren HOME-MADE programming is proving to be a ratings success for RTÉ, with Irish viewers strongly in support, as the 'Late Late Toy Show' comes out on top for 2005.

In fact, this year's toy show was the most-viewed programme by Irish audiences for three years, according to Dublin ad agency Initiative. This is good news for TV, which has seen audience levels fall off, as it competes with the internet and other new media.

The most popular TV shows for last year included 'The Late Late Show', Pat Shortt's comedy 'Killinaskully' and Eddie Hobbs' 'Rip-Off Republic'.

And despite all the Hollywood movies shown across all the channels, Irish viewers chose 'Killinaskully' as their number one programme over Christmas.

Since RTÉ got a hefty increase in its TV licence fee, the broadcaster has been required to increase its output of domestic content.

Despite the growing competition from satellite television stations, Irish programming has always scored well with viewers here. However, it is expensive to make, as commercial station TV3 often points out.

The 'Late Late Toy Show' was the hit of the year, with Pat Kenny managing to attract 1.1m viewers on December 2.

Said Louise Fitzpatrick of Initiative: "The 'Late Late Toy Show' on Friday, December 2 was watched by more people than any 'Late Late' since Gay Byrne's last show in 1999."

While Christmas day was a strong one for RTÉ, with 'Killinaskully', 'Eastenders' and movie 'Die Another Day' all scoring well, RTÉ does not accept advertising on that day.

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