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Three more years of films for Jameson

JAMESON has renewed its three-year sponsorship of the Dublin International Film Festival.

Now in its tenth year, the Jameson Dublin International Film Festival (JDIFF) is seen as one of the key events on the Irish cultural calendar and Ireland's most important film event.

The festival will present more than 130 films over 11 days from all over the globe; many of them Irish premieres.

A citywide event, the JDIFF takes place in a host of Dublin city centre cinemas including Cineworld, The Savoy, Irish Film Institute and Light House Cinema in Smithfield.

Since its inauguration in 2002, the festival has created a forum for the public and the filmmaking community through hosting a range of events that allow the public interaction with filmmakers in the form of public interviews, panel discussions and Q&A sessions.

Over the past 10 years, an array of film talent has joined in with the celebrations including Daniel Day Lewis, Gabriel Byrne, Colin Farrell, Charlize Theron, Colin Firth, Liam Neeson and Kevin Spacey.

"We are delighted in this tenth year of our involvement with the Jameson Dublin International Film Festival to announce a renewal of Jameson's sponsorship of the festival for a further three years," said Irish Distillers Pernod Ricard chief executive Anna Malmhake.

"Cinema is an intrinsic part of our global marketing strategy for Jameson and the Dublin festival is a high point in our marketing calendar.

"We are particularly pleased to support the hugely talented creative team behind the festival in Dublin."

Joanne O'Hagan, CEO of Dublin Film Festival commented: "The relationship between the festival and our headline sponsor Jameson has gone from strength to strength over the last 10 years and we are delighted to extend this partnership until 2015."

The full programme for the festival will be launched in February. The festival will run from February 16 to 26.

CONTINENTAL Tyres has signed a sponsorship deal with RTÉ Radio to sponsor the Radio 1 evening news and current affairs programme, 'Drivetime with Mary Wilson'. The six-month sponsorship sees a range of tyre-related messages via six 10-second branded stings that air in every programme.

The company also plans to highlight its role as Official Sponsor of UEFA Euro 2012 during the term of the sponsorship through both the branded stings and a competition giveaway for a final tickets package for two people including flights and accommodation.

Paddy Murphy, general manager of Continental Tyres Ireland, said: "The Drivetime sponsorship is an ideal fit for Continental Tyres.

"With a huge section of listeners behind the wheel on their way home from work, it is the ideal platform for Continental to raise its profile with a key demographic".

IF you want a trip down memory lane, or you just like sweets, Auntie Nellies in Temple Bar in Dublin will want to hear from you.

Set up by twenty-somethings Tim Healy and Tommy Toomey late last year, the shop is on the former site of the landmark Comet Records and PostScript can testify that it has all the favourites of childhood, most importantly Fruit Salad and Refresher Bars.

More than 80pc of the goods come from Irish suppliers and that is something both men are justifiably proud of.

"The number of times people come in and say 'I haven't seen those for years' or 'can you still get such and such?' have shown to us the joy people get out of traditional confectionery items," says Mr Healy. Mr Toomey agrees. "Our sweet shop is full of nostalgia, memories and your favourite sweets," he claims.

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