Monday 23 July 2018

The Punt: Take-off for CityJet exec

Martina McDermott Head of Marketing CityJet
Martina McDermott Head of Marketing CityJet

CityJet has named head of marketing and communications Martina McDermott Hurley to its executive management board.

CityJet executive chairman Pat Byrne said McDermott Hurley, inset, would bring a wealth of expertise and strategic communications skills to the board.

"Martina has demonstrated her considerable expertise in communications and innovative marketing and her skillset and energy will be of enormous value to the executive team in the framing and execution of strategy for CityJet as we accelerate momentum on our journey at firmly establishing CityJet as a leading aviation business in Europe."

The airline operates 11 routes in Europe and recently announced it is to commence services from Cork to London City Airport in October.

McDermott Hurley joined the airline as head of global marketing and communications last November. She previously worked as head of strategy and planning at Bank of Ireland and also held management positions in Eircom and Publicis D Healthcare.

She said it was "wonderful" to be part of the team.

Moving on up at Irish Distillers

Tommy Keane has been named production director at Irish Distillers Pernod Ricard in Cork.

Keane, who has been with Pernod Ricard for some 30 years, was previously general manager at Midleton Distillery for the group. In his time as general manager, Pernod Ricard said he has increased the production of the plant from 19m litres of alcohol (mla) to 64 mla. He successfully led the design and project management teams involved in the recent €110m distillery expansion. He also successfully sourced and negotiated the purchase of the 70 hectare maturation site in Dungourney, Pernod Ricard said. The site development is ongoing, with the first whiskey delivered for maturation on the site in January 2014. Total cost of the project when complete will be circa €100m.

In his new role, Keane will head up the production division which includes distillation, maturation, bottling, supply chain and central laboratories.

Keane joined the company in 1985 and is said to have held a number of engineering and management roles within the firm since then. He succeeds Peter Morehead who was named group operations director at Pernod Ricard this year.

Anyone for a smart T-shirt?

The Punt got a fitness tracker as a birthday present last year. The funny looking rubber bracelet tracked our steps and how much sleep we got. We were assured it wasn't a subtle hint to exercise more but we aren't too sure.

Mrs Punt's gift to Mr Punt highlighted to us the rise in "wearables". The Apple Watch is the most obvious version of this phenomenon but various sports teams have got in on the act, with GPS trackers following rugby and football players' movements around the field.

Now tennis is about to get in on the act. Ralph Lauren has unveiled a T-shirt that has a tracker built into it. The "PoloTec Smartshirt"

The shirt will be embedded with sensors that read vital signs such as breathing and your pulse, and help calculate stress levels and calories burned. That data will then feed into an app, and by extension allow the wearer to tailor workout programmes.

Companies are investing fortunes in wearables. The Punt isn't totally sold on this though. Our tracker packed in after about 11 months. The data was interesting but quickly we lost interest in it. Civilisation has survived up to now without them, it should survive into future without them as well.

Irish Independent

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