Ten things you should know about getting your purse out on Black Friday
Where to go, what to buy, how to shop clever (and safe)
Even if you're not looking for anything in particular, it's hard not to want to bag a bargain on Black Friday.
Traditionally an American concept, Black Friday has been wholeheartedly adopted here in Ireland - and it's not just for one day, it has grown to a fortnight for some.
Electronics were traditionally the focus of the November sale but retailers are now slashing the prices of everything from fashion and beauty to toys and furniture.
Here are ten things you should know about the biggest shopping day (yes, it beats the last minute Christmas frenzy) of the year.
1) Why 'Black'? There are several explanations, but the common one refers to the turning of retailers accounts from 'red' to 'black' as shoppers descend in a swarm. Retailers are considering Black Friday sales "a necessity" they want to attract customers and boost sales.
2) Traditionally the first day of the US Christmas shopping period after the Thanksgiving Thursday holiday, Black Friday has seen rise to fights and disorder in US and UK stores in recent years.
3) In Europe, many consumers embark on an online shopping spree but a number of retailers believe that the best sales to be had are instore - and buyers are willing to battle the crowd to find them.
4) Do your research. If you don't, you're more likely to be cajoled into a new hoover or laptop when you simply wanted a kettle, and find at least three retailers to compare. Sign up to e-alerts with your favourite stores
5) Add on currency conversions, post, packaging and delivery charges to see if you're better off just driving to the shop instead and collecting. (You have no consumer rights if you buy off websites outside the EU.)
6) If you're unsure about a website, use the 'Howard' shopping assistant on the ECC home page (eccireland.ie) which shows when a website is registered and comments from users. Only commit your money if there's a 'padlock' symbol on the browser line. This shows the payment is secure.
7) Argos began its sale last week and will run through to Cyber Monday on November 27 with tech and gaming expected to be most popular.
8) Currys PC World is predicting a 15pc increase in Black Friday sales this year. Last year it said it processed five orders per second in Ireland with 48pc of sales coming from mobile devices. It predicts the hottest sales will be TVs, laptops, Nespresso machines and the Dyson Supersonic hairdryer. It's Black Tag Event runs from today until December 5.
9) Harvey Norman Ireland expects to sell more than 10,000 laptops and tablets, 8,000 big screen TVs, 5,000 coffee machines, and more than 9,000 sets of headphones and speakers.
10) Other stores offering discounts include DID Electrical. Mothercare, Boots, Littlewoods Ireland and Debenhams.