More than 48 hours of video are uploaded to YouTube every minute, according to the company’s official blog.
The video site, which is celebrating the sixth anniversary of the site’s beta launch, said that video uploads had increased by more than a third over the last six months.
YouTube also said that the site now receives more than three billion views per day.
In a blogpost, the company said: “For the last six years we’ve grown and evolved in our quest to push video forward and deliver the best possible experience to you.”
Over the last year the company has raised the maximum length of a clip from 10 minutes to 15 minutes, with selected users being allowed, effectively, to upload clips of unlimited length. It has also expanded into other types of video, moving on from user-generated clips to offer a film rental service, for example.
Last month it was reported that Google, which bought YouTube in November 2006, was investing $100m in low-budget original programmes for YouTube.
A source told the Wall Street Journal: “The site is planning a series of changes to its home page to highlight sets of "channels" around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week."