Business Technology

Wednesday 21 August 2019

YouTube taking 'aggressive stance' against inappropriate comments on videos featuring children

Louise Kelly

Louise Kelly

YouTube are planning to introduce stricter guidelines to ensure parents and children are protected on their platform.

According to Johanna Wright, the Vice President of Product Management at YouTube, the video-sharing website has recognised a trend of content attempting to pass as family-friendly, "but is clearly not".

YouTube intends to target this "completely unacceptable" activity and has announced five ways in which they are toughening their approach to content on the site.

1) Faster & Tougher

YouTube are expanding their strict policy guidelines against child endangerment around removing content featuring minors that may be endangering a child "even if that was not the uploader's intent".

"In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines," Wright said.

2) Ad removal

 Since June, when YouTube released an update to its advertiser-friendly guidelines,  ads from over  three million videos have been removed. 

"We will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes," said Wright.

3) Inappropriate comments

YouTube intend to turn off all comments on videos of minors when comments of a sexual or predatory nature appear.

"Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement."

4) Guidance

YouTube have created family-friendly You Tube kids and "in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app."

5) Expert engagement

YouTube intend to grow the number of experts that the site works with, and doubling the number of 'Trusted Flaggers' they partner with.

"There is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on."


Wright said that YouTube now have thousands of people working to monitor, review and decide on all ad and content policies.

"We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right," she said.

"As a parent and as a leader in this organization, I’m determined that we do."

Online Editors

Also in Business