Business Technology

Saturday 16 December 2017

YouTube ads blocked on videos from channels with under 10,000 views

Stock image
Stock image

Aatif Sulleyman

YouTube has made changes to its ad policy in order to discourage channels from stealing content from other sources.

From now on, channels won’t be able to make money until their videos have generated 10,000 views.

Ads won’t appear on creators’ videos until they manage to hit this target, with YouTube believing that the 10,000 figure is high enough to give it enough time to work out whether a channel is playing by its rules or not.

At the same time, the company doesn’t think the target is so daunting that it puts users off signing up to the YouTube Partner Program.

“Today, more creators are making a living on YouTube than ever before,” wrote Ariel Bardin, YouTube’s vice president of product management, in a blog post.

“However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it.”

YouTube has attracted widespread criticism over recent weeks, after it emerged that ads from major brands were appearing alongside YouTube videos promoting extremist views, and generating revenue for the creators.

Over 250 companies have suspended contracts with Google, and analysts have predicted that the firm could lose up to $750 million as a result of the backlash.

“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program,” continued Mr Bardin.

“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content.”

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