Instant messaging app 'WeChat' is aiming to become the leading private messaging app.
The app, which is "wildly popular" in China, has grown its user base by 150% with 200 million new users.
Singapore, Malaysia and India all saw huge increases in user base and reports that it's total user base is now "the equivalent of Brazil's entire population".
WeChat aims to take the market lead with the introduction of new Internet calling app 'Lighttalk', which requires a WeChat login.
The app claims to be used by "over 40pc of Internet users", which would mean a "reach of more than twice" that of Facebook Messenger.
The question remains, however - can it beat WhatsApp? In October 2014, WhatsApp boasted an impressive 600 million monthly active users, with 70pc using the service daily and users spending an average 195 minutes on the app weekly.
While WeChat enjoys huge success in Asia, WhatsApp commands 31pc of the Irish user market.
The average number of new users registering daily was reported to be 1m with 19bn messages - including 700m images - being sent every day.
WhatsApp is also owned by Facebook, whose messaging app 'Facebook Messenger' recently reported having 500m users.