Tinder users 'want long-lasting love, not quick flings'
Over 80pc of dating app Tinder's users are looking for a long-term relationship when they swipe right. The app has developed a reputation in some quarters as a way of facilitating one-night stands.
But, according to the app's chief executive Sean Rad, this is not the case.
"We've just conducted a survey of over 300,000 of our users," he said.
"It's actually the largest survey of single people ever conducted, and what we found is that over 80pc of people on Tinder are there to find a long-term relationship. All Tinder is doing is connecting people.
"We've built the most efficient way for you to meet somebody new.
"What you want to do with that connection is completely up to you," he added.
More than 1.5 million dates stem from Tinder every week and Ireland is a "highly engaged" market for the product, Mr Rad said.
He also said that the company will shortly announce a significant change to the app's algorithm designed to facilitate more matches.
The product presents users with potential partners, based on photos. If people express a mutual interest, it enables them to talk each other.
Mr Rad said his best advice for users was to be themselves.
He said most of Tinder's revenue comes from its premium product Tinder plus - which provides users with additional features.
He said the company would embark on a "bigger push" of the premium product and advertising next year.
"If it's done right, ads could be a good experience (for users)," he said.
Mr Rad said the app and its core experience would always be free.