Wednesday 21 August 2019

Tinder CEO insists: 80pc use it to find long-term relationship

Tinder has more than 150000 users in Ireland (Stock photo)
Tinder has more than 150000 users in Ireland (Stock photo)
Gavin McLoughlin

Gavin McLoughlin

Over 80pc of dating app Tinder’s users use the product to find a long-term relationship, according to the app’s chief executive Sean Rad.

The app has developed a reputation in some quarters as a way of facilitating one-night stands.

“All Tinder is doing is connecting people. We’ve built the most efficient way for you to meet somebody new. What you want to do with that connection is completely up to you,” he told Web Summit attendees, adding that more than 1.5 million dates stem from Tinder every week. He said the app is approaching 9 billion “matches”, and that Ireland is a “highly engaged” market for the product.

Mr Rad said the company will shortly announce a significant change to the app’s algorithm designed to facilitate more matches.

The product presents users with potential partners, based on photos. If people express a mutual interest it enables them to talk each other.

Mr Rad said his best advice for users was to be themselves.

He said most of Tinder’s revenue comes from its premium product Tinder plus – which provides users with additional features. He said the company would embark on a “bigger push” of the premium product and advertising next year.

“If it’s done right, ads could be a good experience (for users),” he said.

Mr Rad said the app and its core experience would always be free.

Online Editors

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