Victorious Ryder Cup captain Paul McGinley revealed the important role imagery played in his side's triumph over the USA.
The Dubliner said a number of different initiatives had combined to help engineer the win, including a motivational speech from former Man United manager Alex Ferguson.
However, he said one area was more important.
"It's the importance of visualism and getting the message across from management down to staff," he told the crowd at the summit's main stage.
"There were many challenges I figured I faced as captain - we were playing at home which always brings a little bit of expectation, we were going to be favourites ... we were facing a very strong opponent in America led by one of the icons of the game in Tom Watson," McGinley said.
"I had been vice-captain of two previous Ryder Cup teams and in my view we needed a little bit of an evolution in how we approached the Ryder Cup."
He said he devised five images which he showed to the golfers just before the competition began, including one of Irishman Graeme McDowell and another of golf legend Seve Ballesteros.
"As well as being ruthless, I wanted us to do it with a smile on our face. I wanted us to enjoy the challenge that was ahead of us," McGinley said.
He also paid tribute to Ferguson, who he said had spoken to the players "exactly on message" the night before the competition started.
"He was great and a great addition to our team," he said.