Emmett Cooke’s talent has American TV X-factor
Emmett Cooke was a process analyst at Waterford's giant TalkTalk call centre when it shut down on September 7th, 2011. 575 jobs were lost.
Cooke dusted himself off and set about starting a new online music venture called Music For Media. He fused his passions for music and technology and created a company to licence his own music to film studios, television producers and advertising companies.
Using a PC he built himself, 28-year-old Cooke now creates, distributes and sells his product digitally from a studio with a PC he built himself.
"If you watch the part in America's Got Talent where they give a sob story about their horrible upbringing, that's when you'll hear my music in the background," he said.
Cooke's start-up is also responsible for music used in US President Barack Obama's television ads and commercials by Peter Mark, Ralph Lauren and others.
"The business is going really well now," he said.