Emmett Cooke was a process analyst at Waterford's giant TalkTalk call centre when it shut down on September 7th, 2011. 575 jobs were lost.
Cooke dusted himself off and set about starting a new online music venture called Music For Media. He fused his passions for music and technology and created a company to licence his own music to film studios, television producers and advertising companies.
Using a PC he built himself, 28-year-old Cooke now creates, distributes and sells his product digitally from a studio with a PC he built himself.
"If you watch the part in America's Got Talent where they give a sob story about their horrible upbringing, that's when you'll hear my music in the background," he said.
Cooke's start-up is also responsible for music used in US President Barack Obama's television ads and commercials by Peter Mark, Ralph Lauren and others.
"The business is going really well now," he said.
When Taylor Swift released the video to her 'Shake It Off' single recently, the internet went into convulsions. Within a few hours, the promo had attracted millions of views and, at the time of writing this piece, the three minute clip has attracted a hard-to-wrap-your-head around 200 million plays.