Waterless car-wash launches on demand
Former professional racing driver Emmet O'Brien has launched an on-demand version of his waterless car-washing service.
His company, No-H20, has a new Uber-style app whereby customers can have their car washed and valeted at home using the company's "dry-cleaning for cars" service.
O'Brien told the Sunday Independent the company is in the process of raising €2m to roll the service out internationally.
He established the company in 2007 and has rolled the waterless service out via a franchising model.
And he believes the new on-demand service can be scaled up globally.
"We plan in the next 18 months to scale it into 30 cities outside of Ireland. We're at a pretty exciting time," says O'Brien.
"To roll out over the next 18 to 24 months it's probably going to cost about €2m. We're raising that at the moment and we're getting there.
"It's valuing the business quite nicely at the moment and it allows us to get to that next stage of growth," said O'Brien, who raced for the Volkswagen group and BMW in the World and European Touring Car Championships.
He added that after that 24-month period the company will then set a target of 70-100 cities.
Sandyford-headquartered No-H20 makes a spray-on product that is applied to the car panel-by-panel.
The product has a positive electrical charge and is removed via a microfibre cloth with a negative electrical charge - removing dirt from the car and polishing it in the process.
The company - which also provides a valeting service - has a number of private investors from Ireland, the US and Denmark.
Sunday Indo Business