WATCH: Unsurprisingly Apple's iPhone 7 ads look absolutely amazing
Lightening, a dog, and AC/DC's Thunderstruck.
Apple has always been about showmanship, about developing products that look as fantastic as they work and that has rung true for the iPhone 7.
While there was apparent uproar over the lack of a headphone jack many glossed over just how gorgeous the shiny black phone is.
Needless to say the Cupertino giant has backed up its launch with three new ads. Two about the iPhone and another about the new Apple Watch.
And just to make sure it appeals to most, they've gone ahead and thrown a labrador in there too for good measure.