UPC no more: operator rebrands as Virgin Media
UPC Ireland’s operations, products and services will be rebranded under the name Virgin Media from next Monday, October 5.
Virgin Media also announced that it will introduce a mobile service that will offer customers unlimited data, calls and texts.
The company said that it would be offering customers three months of its unlimited mobile package for free and for a fee of €25 from thereafter.
With the unveiling of its new mobile service Virgin will now have a four-way offering for customers that will allow them to pay for broadband, landline, mobile and digital TV in a single bundle.
Virgin Group Founder Richard Branson said:
“This is a fantastic day for me and everyone at Virgin Media. I’m thrilled to bring our brand to homes and businesses all over Ireland. Virgin Media is going to shake up the market with an unbeatable service – we have a great foundation to build on and there are no limits to what we want to achieve for our customers. ”
"Virgin Media is writing to all home and business customers to let them know its plans and will start an extensive marketing and advertising campaign titled ‘Here comes The Magic’ next week."