UPC Ireland adds broadband subscribers but TV users fall
UPC Ireland recorded a 11pc growth in its broadband subscriber base to 338,300 customers and a 4pc fall in its overall TV subscriber base to 427,000 customers over the past 12 months.
While the company continues to capture broadband customers thanks to its high-speed infrastructure, its television customer base has eroded with the decline of analog and MMDS television services around the country. The operator posted a 0.2pc rise in its digital television customer base to 338,300 subscriptions.
Thanks to its broadband rollout, UPC saw a sharp rise in its telephone subscription base, which grew 23pc over the last 12 months to 293,500.
The company said that it has 533,000 individual customers, down 1pc on the same time last year. However, those customers are subscribing to more services, with 1.06m TV, broadband and phone packages being sold into its customer base, a rise of 8pc on the same time last year.
UPC is currently considering the launch of a new mobile phone service in Ireland, according to its chief executive, Magnus Ternsjo. The company has said that it will not expand its high-speed network beyond its current footprint, which stands at 750,000 premises based mainly in urban areas of Ireland. The company’s strategy, said Mr Ternsjo, is to increase the number of subscriber services available to existing customers. A mobile phone service would enable to enter the so-called ‘quad play’ market, offering TV, broadband, phone and mobile services on a single bill.
The company may soon face competition from a new ESB fibre broadband network, which is expected to compete in urban areas outside Dublin.
The operator also faces increased competition from Eircom, which now has over 700,000 premises connected to availability of its eFibre broadband and its budget eVision TV services. Eircom recently revealed that it has signed up 125,000 eFibre customers and 24,000 digital TV customers. It also revealed that it has 41,000 customers who subscribe to ‘bundled’ fixed line and mobile services.