Twitter is to start applying a label to tweets containing synthetic or deceptively edited forms of media, as social media platforms brace for a potential onslaught of misinformation ahead of the 2020 US presidential election.
The company also said it would remove any deliberately misleading manipulated media likely to cause harm, including content that could result in threats to physical safety, widespread civil unrest, voter suppression or privacy risks.
Twitter will similarly apply a 'false' warning label to any photos or videos that have been "significantly and deceptively altered or fabricated".
"Our focus under this policy is to look at the outcome, not how it was achieved," Twitter's head of site integrity Yoel Roth said. Social media companies have been under pressure to tackle the emerging threat of 'deep-fake' videos, which use artificial intelligence to create hyper-realistic but fabricated videos.
Google's YouTube said earlier this week it would remove any content that had been technically manipulated or doctored, and may pose a "serious risk of egregious harm", while TikTok, owned by China's ByteDance, issued a broad ban on "misleading information" last month.
Facebook said last month it would remove deep-fakes and some other manipulated videos from its websites, but would leave up satirical content, as well as videos edited "solely to omit or change the order of words".