Wednesday 22 November 2017

Twitter relaunches with Facebook-style makeover

The biggest changes are the addition of a more detailed profile page
The biggest changes are the addition of a more detailed profile page

Emma Barnett

Twitter has unveiled a brand new design which allows users to have a more detailed profile page and greater visibility of conversations between tweeters, giving it a more similar feel to Facebook.

The new layout is centred around four tabs: ‘connect’, ‘discover’, ‘me’ and ‘tweet’.

The biggest changes are the addition of a more detailed profile page, the ability to see all of the activity surrounding one tweet directly below the message (in a similar fashion to Facebook ‘comments’) and the ‘discover’ tab – which surfaces new relevant content for each user based on their interests.

Ryan Sarver, Twitter’s director of platform, flew over from San Francisco to the company’s UK headquarters to reveal the new design and explain the rationale behind the makeover.

“We realised that tweets are not just tweets – they are photos, videos, articles ... and we know users want to see all of that content in one place and not just the URL. So with the new design we have focused on showing tweets as packages.”

In the new Twitter feed, every tweet can be clicked upon to reveal an expanded view showing all relevant interactions beneath it, as well all media – such as photos, being shown in full.

The site has redesigned the profile page – giving it more of a feel of a social network – with a photo and biography now more centrally positioned.

Sarver, who was presenting Twitter’s first UK launch event in London tonight, said: “We wanted people to express themselves more and we think this new design will help people share more and find more interesting content on the site.”

When users click upon the new ‘discover’ tab they can opt to see ‘Stories’ – which is a selection of articles and content that Twitter serves to tweeters based on their interests.

The most similar feature to Facebook is the new ‘activity’ feed, which comes under the discover tab. This shows each user what all the people they follow have been doing on the site, just like Facebook’s News Feed does.

The new design is being gradually rolled out around the world and will be fully live by early next year. However, avid tweeters who cannot wait their turn, can fast track their profile for the update by downloading the latest version of the Twitter app on their smartphones.

Tony Wang, head of Twitter UK, said 2012 was going to big year for the site, which already processes one billion tweets a day, and has more than 100 million active users.

“When I am asked how big the opportunity is for Twitter, I always answer with a question: ‘how many people are there in the world?’, Wang said. “The answer is seven billion, so that’s how big Twitter’s growth can be.”

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