Twitter offers users the option to hide celebrity replies
Twitter has created a new functionality which allows people to see celebrities’ tweet timelines with or without their replies.
When people click on the profiles of verified accounts (a celebrity or a company), they will soon have the option as to whether they just see a person’s tweets or they see all of their replies too.
Michael Sippey, Twitter’s director of product, explained the thinking behind the new functionality on the company blog: “When you visit a Twitter user’s profile, you may want to see his or her original tweets rather than their conversations. Then again, you may enjoy seeing the back-and-forth exchanges they have with other Twitter users. Now you can have it both ways.
“When you visit the profiles of verified accounts by default you will see their timeline of tweets without replies: that is, you won’t see tweets that begin with an @username. If you’d like to see all tweets including replies, you can easily select “All” above the tweets timeline on these profile pages.
“This simplified profile, which we’re rolling out to verified accounts over the coming weeks, makes it easier to understand what kind of content the user shares on Twitter, and what Tweets you’ll see if you follow them. (Remember that replies on Twitter begin with an @username and are only seen by people who follow both the tweet author and the @username at the beginning of the tweet.)”
Last week Twitter began rolling out expanded tweets. The company has partnered with several media companies to allow articles, videos and photos to appear within the body of tweets.
For some time Twitter users have been able to see YouTube videos and photos uploaded onto the site using image-sharing app Instagram within the body of a tweet once expanded.
However, through new partnerships with the likes of Time magazine and The Wall Street Journal, users will be able to see excerpts of articles and lots more video within the body of the tweet.
The move has been seen by technology pundits are part of a strategy by the microblogging company to get people to stay on the site for longer and for Twitter to evolve into more of a destination website for content.