Twitter launches follow button for websites
Twitter has launched a new follow button which will allow users to follow accounts directly from any website.
By clicking on the buttons, Twitter users can subscribe to updates from that website’s Twitter account, rather than having to click through to Twitter and then following the account.
Twitter hopes this will make it easier for users to find accounts that interest them.
Sites such as The Telegraph, CNN, Sports Illustrated and MTV have added the follow buttons to their pages and Twitter expects that many more journalists, athletes and celebrities will do so in the coming months.
In a blog post announcing the button, Twitter's Brian Ellin wrote: "More than 50 sites have added the Follow Button today, making it easy for you to discover the Twitter accounts of your favorite reporters, athletes, celebrities, and other personalities.
Using the Follow Button is as simple as a single click. You can also see the profile and latest Tweets of the account you want to follow by clicking the username next to the Button."
The new buttons are the latest in a series of developments that have made it possible for users to interact with Twitter right across the web.
Last month the social network released a new feature to make it possible to reply to, favourite or forward tweets when they are embedded on websites other than twitter.com.