Business Technology

Saturday 24 March 2018

Twitter and Google search talks in deadlock

Getty Images
Getty Images

Emma Barnett

Talks that aimed to allow Google users to search Twitter in real-time have reached deadlock, the chief executive of the microblogging service has revealed.

Until July 2011, a deal between the two firms allowed Google users to view the latest relevant tweets alongside normal web search results.

Since it expired, however, those seeking up-to-the-second information on a topic have been forced to go to Twitter or the other major search engines with which it works.

At the Web 2.0 Summit in San Francisco, Twitter's chief executive revealed that negotiations with Google on renewing the partnership had failed so far.

“We [Twitter and Google] just can’t agree on what the appropriate value exchange is. And I don’t mean that in terms of dollars...There are all sorts of details that we couldn’t come to grips with.”

Ironically, it was at the same conference two years ago that Twitter and Google first announced their partnership.

The deal was seen as a way that Google could quickly and easily improve the relevancy of its search index, which had started to look out of date amid the advent of Twitter and real-time information. It was believed Google paid around $20m (€15m) for access to tweets.

Costolo said that despite 25pc of Twitter’s workforce having previously worked at Google, with many good relationships still intact, he “didn’t know” when tweets would start appearing in the search engine’s index.

Last week Google announced that it would index updates from its new social network, Google+, as part of an overhaul of its search engine that will focus on real-time information.

“Our vision is to have include Google+ information along with other realtime data from a variety of sources,” a Google spokesman said.

The firm also plans to introduce support for hashtags to Google+, a move that will be seen as a direct challenge to Twitter.

Twitter meanwhile continues to provide access to its tweets feed to both Bing and Yahoo! search.

Costolo also announced that Twitter now has 100 million monthly active users and nearly 250 million tweets are now posted a day.

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