Monday 23 October 2017

Windows Tablets Could Pass Apple's iPad in Five Years

Microsoft Surface Pro
Microsoft Surface Pro

william@clickonline.com

A new report from Strategy Analytics suggests that Windows tablets could well bypass Apple's iPad range within the next five years

If you'd have suggested that Microsoft's Surface, and Windows-driven tablets in general, held the potential to topple Apple's iPad when it launched back in 2012, there's a good chance you'd have been laughed out of the room by most people, however that incredible turnaround might just be within touching distance for the Redmond-based company - at least if a report from Strategy Analytics is to be believed.

The theory is based around a massive upsurge in the popularity of Windows tablets over the first nine months of 2015, with sales increasing an impressive 60% when compared to the figures for the same period of 2014, and that means that Microsoft will be able to boast a 10% cut of the global tablet market by year's end compared with the 68% bossed by Android, and 22% by Apple.

If those trends can continue in a similar vein, by the end of 2019 Strategy Analytics are estimating a market share of around 18% for Windows tablets, putting them within touching distance of Apple's market share. But that doesn't tell the whole story, either, as Apple's latest devices have failed to capture the imagination of the public, and that could see some slowdown in sales figures that have, until this point, been relatively predictable. Indeed, the iPad Pro hasn't been performing quite as well as expected for the Cupertino-based company, and when compared with Microsoft's own Surface Pro range, its mobile-oriented iOS is severely lacking in punch against the fully featured Windows 10 device.

This has most definitely been an unexpected change in Microsoft's tablet fortunes, but it's one they'll certainly welcome - and if they can keep up this momentum, who knows where they could find themselves come the start of the next decade.

Online Editors

Also in Business