Tuesday 16 January 2018

Twitter will be less confusing


Paul Mallon

It's a pretty interesting time in the world of Twitter, with falling share prices and staffing changes - and there's more to come

Twitter is changing. In the last few months we've seen high level staff being shuffled around and outright leaving and new features being added like Moments. At the same time, the stock price has plummeted to its lowest level since the company went public in November 2013.

And it's pretty clear that those changes are going to continue, as CEO Jack Dorsey has promised to make using the service simpler for people. One area which was highlighted was the way people communicate with the .@[name] configuration. It's supposed to make the conversation more open, but in practise it's a fairly awkward method and far from intuitive. He's also promising a faster overall experience and updates to the timeline to make sure users are seeing what they want.

New algorithms for timeline have already been rolled out, with tweets being served based on popularity and trending topics rather than in a chronoligical feed. That move has come under some criticism as a way for Twitter to show you exactly what they want, with potential for sponsored and paid for content. It remains to be seen if that's the case but it seems like Twitter is trying to evolve, while retaining the features which earned it the position it has today.

It's going to be interesting to see where the social messaging service goes from here and whether streamlining some elements will be enough to help grow the user base again.

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