Tuesday 16 October 2018

Topshop aims to make wearable tech more affordable


Mark O'Beirne

Topshop announced its Top Pitch programme, designed to find tech start-ups that could make wearable technology more affordable.

Wearable technology is becoming all the rage, but the price can be an off-putting factor. That’s something that retailer Topshop hopes to change.

Top Pitch is the name of the programme, which aims to bring fashionable wearable tech to the high street with a "democratic approach to pricing.”

Topshop’s global marketing and communications director, Sheena Sauvaire, released a statement about the Top Pitch programme. "The merge of style and function has yet to have been seen in a true consumer-ready sense and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer,” she wrote.

The retailer is teaming up with technology investment firm L Marks in order to find and co-develop emerging tech start-ups.

Successful start-ups will be provided with mentors and a coaching bootcamp, while the winning team will get the chance to secure equity investment and could have their finished product featured in Topshop stores.

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