Tuesday 20 March 2018

Tim Cook defends Apple Smart Battery Case's 'hump'


Emma Clark

Apple's Smart Battery Case has a 'hump,' but CEO Tim Cook is eager to point out that this is to ensure that it's easier to put on and take off.

Apple unveiled its first ever battery iPhone case that will substantially extend the battery life of the iPhone 6s and iPhone 6. But people couldn't stop talking about the case's hump.

Apple CEO Tim Cook has since defended the case's design, and was very sure to distance it from that term. "You know, I probably wouldn’t call it ‘the hump,'" he told Mashable.

He highlighted that the design of the case makes it easier to use. He pointed out that many other cases take great patience, and sometimes strength, to get them on and off.

“If you make this solid all the way across,” he told the interviewer, pointing at spots where the Apple case's battery ends and the additional casing takes over, “in order to get it on, you’d find it very difficult to get it on and off.”

“So the guys had this great insight to put the bend in along with making it a smart case,” Cook added.

Cook also said that those who charge their devices every day probably don't need the case. But those who go on overnight trips or out hiking may make use of it. " When you need it, you need it,” Apple’s VP of software engineering Cheryl Thomas added.

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