Sunday 22 April 2018

Shoe brand Asics buys Runkeeper


Emma Clark

Shoe maker Asics has snapped up Runkeeper in a bid to catch up with rivals who already have apps and communities in their names.

Asics has become the latest footwear company to snap up an activity app, having just bought Runkeeper. Runkeeper CEO Jason Jacobs revealed that the pair has entered into a "definitive agreement" to be bought, but how much the deal is worth is being kept under wraps.

Interestingly, Runkeeper's data revealed that most of its Shoe Tracker users wear Asics shoes while running.

Asics is a bit late to the party in taking on an app. Nike has seen success with its Nike+ social network and related apps that help runners and those buying shoes; Runtastic was bought out by Adidas last summer; and Under Armor bought Endomondo and MyFitnessPal, and is currently working with HTC on a number of devices.

Asics is yet to reveal what it has planned for the RunKeeper app and community.

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