Saturday 21 April 2018

Pornhub banking on virtual reality with new VR category

Pornhub
Pornhub

Mark O'Beirne

Pornhub believes that this is the year of virtual reality and is launching a new dedicated VR category in partnership with BaDoinkVR.

Pornhub, one of the most popular adult entertainment sites on the net, is backing virtual reality to take off this year. To stay ahead of the curve, it's launching a new virtual reality category.

It announced a partnership with BaDoinkVR, which has been producing adult VR content, for this new section. Pornhub's launch video is quite ridiculous and while there's no nudity, you may not want to watch it at work.

To celebrate the category's launch, Pornhub is giving away 10,000 smartphone virtual reality viewers. Content will be viewable on Google Cardboard, Samsung Gear VR, and the Oculus Rift.

Pornhub isn't the only one to see the value in VR entertainment. A report from Piper Jaffray tips the virtual reality adult content segment to be worth $1 billion by 2025. It says that adult content will be the third-largest market for VR behind NFL-related content and video games.

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