Wednesday 21 August 2019

PewDiePie Defends YouTube's Red Subscription Service

YouTube Red
YouTube Red

The world's most profitable YouTuber, PewDiePie, has defended YouTube's Red subscription service in light of increasing ad blocking technology

YouTube has been getting a lot of heat related to its new YouTube Red subscription service, but according to the world's number one YouTuber PewDiePie (real name Felix Kjellberg) the service is warranted, and is a perfectly reasonable reaction to the increase in numbers of internet users utilising ad blocking technology. Posting on his personal Tumblr account, PewDiePie explained the issues facing video creators because of ad blockers:

I can also confirm with my own Google statistics that, that 40% is a correct estimate. It’s a number that has grown a lot over the years, from roughly 15-20% when I started. And it’s not unlikely that it will keep growing. What this means is that YouTubers lose about 40% of their ad income. Personally, I’m ok with if you use adblock on my videos. Ads are annoying, I get it, I’m not here to complain about that. But for smaller channels, this number can be devastating. I think what many people still don’t realize is that YouTube Red exist largely as an effort to counter Adblock, using Adblock doesn’t mean you’re clever and above the system, [and] YouTube Red exist because using Adblock has actual consequences.

With around 40% of YouTube users blocking ads on the service using ad blockers according to Kjellberg, the issues for content creators are clear - creating a profitable YouTube channel is a heck of a lot more difficult than it was just a couple of years ago. And that's precisely why YouTube Red has been created.

Whether or not the masses decide to opt for this new subscription service remains to be seen, especially when the number of premium streaming services continues to increase with each passing month (and many others offer far better value, particularly Netflix), but the beauty of the internet is that it's always been about providing users with options they wouldn't have had with more traditional platforms.

Online Editors

Also in Business