Saturday 26 May 2018

GoPro looking to reverse its fortunes with new partnerships


Daniel Anderson

GoPro hasn't been having the best time of late, with employee layoffs and failed products, so it's looking to partners for the future

GoPro has had a tough year - from the king of the action camera market to scaling back on employees and products. But there's hope on the horizon in a new Developer Program.

The idea is to work with a range of other companies to provide the hardware to power camera solutions and to work on creating apps to bring more functionality to their tech. There will also be a focus on developing new ways to attach GoPro cameras to things, with physical mounting hardware.

CEO Nick Woodman announced the new project yesterday, and also confirmed that as many as 100 companies are already getting involved. It's about continuing the GoPro brand as a platform for innovation, providing leading camera technology for others to build off. One company they're working with is Fisher Price which is creating kid friendly mounts for the cameras, and also ways to attach a GoPro to a toy, so you can get a different view of what they're up to. BWM is another partner, looking at syncing cameras with the dashboard to capture lap times while driving.

Expect to hear a lot more about the GoPro Developer Program in the future.

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