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Donegal’s $7bn game creator opens up on his new gameworld

Blockbuster PUBG game creator Brendan Greene wants to give everyone the tech to create their own gameworlds

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'I want to make a gameworld so that you can say, "I want to make a world that looks like My Little Pony mixed with medieval England."'

'I want to make a gameworld so that you can say, "I want to make a world that looks like My Little Pony mixed with medieval England."'

Concept art 2

Concept art 2

Greene

Greene

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'I want to make a gameworld so that you can say, "I want to make a world that looks like My Little Pony mixed with medieval England."'

Donegal-born PlayerUnknown Battlegrounds (PUBG) blockbuster game creator Brendan Greene hopes breakthroughs in AI and other technologies will underpin the new Project Artemis gameworld he and his team are working on.

The result they’re ultimately aiming for? Automated game tech that enables you to create your own gameworld, objects and characters, visualised on your smartphone or other device – perhaps some combination of augmented reality and holograms


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