Saturday 26 May 2018

Apple pokes fun at Kobe Bryant in new TV ad


Mark O'Beirne

Apple's latest ad for its fourth-generation TV pokes fun at Kobe Bryant and the passing of time as he prepares for retirement.

Kobe Bryant will retire at the end of the season, putting an end to an incredible 20-year career. But that doesn’t mean he can’t have some fun in his twilight years.

Apple pokes some fun at the aging star in a new TV ad starring Bryant and Michael B. Jordan. In the ad, Jordan is preparing for a biopic in which he will play Bryant. But they have very different outlooks on how this part will play out.

We get to see the capabilities of Siri on Apple TV as the two jump to scenes ranging from a youthful Bryant sinking a shot to a clip from Benjamin Button. “What part of you hurts the most?” Jordan pries.

It’s a playful way to show off the fourth-generation Apple TV, which is packed with Siri functionality.

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