Tech & Gaming
How Free Now seeks to regain its Hailo with a second rebrand
This week, Mytaxi formally rebranded itself as Free Now. Although the choice of name has raised eyebrows, the company that started its life in 2012 as Hailo is now the largest taxi business operating in Ireland, with 12,000 drivers, 540,000 regular customers and 4.5 million passengers carried in the first three months of this year. It is also part of a wider taxi transportation group across Europe, ultimately owned by the German automotive giant Daimler.