Wednesday 13 December 2017

Tech entrepreneur Dylan Collins eyes €200m flotation for SuperAwesome startup

Tech entrepreneur Dylan Collins
Tech entrepreneur Dylan Collins
Adrian Weckler

Adrian Weckler

Serial technology entrepreneur Dylan Collins is reportedly exploring a stock market flotation for his London-based SuperAwesome startup, an online platform that makes it easy for advertisers who market to kids to comply with changing rules.

UK reports say Mr Collins is considering a London Stock Exchange listing and has engaged with a number of UK financial institutions on the matter.

The move could raise an estimated €230m for the firm, according to sources quoted by London's City AM.

The company has been active in fundraising preparations for some months.

In September, the Irish Independent reported that it was in discussions for a new round of funding, worth over €10m. At that time, sources close to the company said that the startup would exceed €10m in revenue for 2016 and had expectations of more than €20m in revenue in 2017. SuperAwesome now employs 100 people and has opened offices in New York, Bangkok and Sydney.

SuperAwesome provides technology that makes sure websites and apps engage in appropriate behaviour when marketing to children. It ensures that publishers and advertisers do not track kids online or target their behaviour.

The company is taking advantage of a multi-billion dollar shift in child-focused advertising away from television to digital formats. Its customers now include Lego, Disney, Clarks and The Cartoon Network.

Mr Collins sold the gaming startup Demonware to industry giant Activision in 2007. A social gaming network he founded, Jolt Online, was sold to Gamestop in 2009.

Irish Independent

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