TABLETS are 'one of the most rapidly-adopted technologies in history' according to new research from the US.
One in four smartphone owners used a tablet between February and April this year, an increase of 14pc over last year.
"Once consumers get their hands on their first tablet, they are using them for any number of media habits," said Mark Donovan, Senior Vice President of Mobile at market research firm comScore.
The research showed that video is especially popular on tablets, with 10pc of owners watching video every day on their device, compared with just three per cent of smartphone owners.
More than one in four tablet owner paid to access video, which will be welcome news for entertainment firms in a year where one of the most popular television series, HBO's Game of Thrones, was pirated more than 4 million times per week via the BitTorrent filesharing protocol, according to the TorrentFreak blog.
Apple's iPad accounted for most of the growth in the tablet market.
The latest iPad sold three million in its first weekend on shelves, in March this year.
The blockbuster launch compared to 14 million total sales in 2010, when the first version was introduced.
In the first quarter of this year, Apple dominated the tablet market with a 68pc share, compared with 32pc cent of tablets running Google's Android operating system.
Tablet adoption was concentrated among existing smartphone users.
Only one in 10 feature phone owners used a tablet in the February to April period covered by the research.
Wealthier households were also much more likely to have bought tablets, with three in five tablet users from families earning over $75,000 per year.
While the gender balance among users of both smartphones and tablets is relatively even, women were slightly more likely to own tablets than smartphones.
Some 51pc of tablet users were female, compared with 48 per cent of smartphone users.
The iPad is expected to get a further boost today when Apple reveals new features in iOS 6, the latest version of its mobile operating system.