Swiss company making waves with health-tracking watches - CES 2015
Smartwatches and health trackers are supposed to be among the hot new technologies over the coming year.
But the way they're designed to resemble blocky mini-computers or rubber wristbands leaves many people cold.
Swiss company Withings is making waves with one of the first fully-featured health-tracking watches that is designed in a much more traditional watch format.
Its €125 Activite Pop connects via Bluetooth to iPhones and, via a companion app, can track your steps, caloried burned, swimming and sleep cycles. It's also waterproof to 30m and has a programmable silent vibration alarm.
Unike some health trackers or smartwatches, the (replacable) battery lasts at least months.
It's constructed using silicon straps and some metal.
The watch is the junior sibling to the more expensive Withings Activite (€450), which performs the same smart functions but has stainless steel and leather.
The watch is one of the first in what is expected to be a flurry of smartwatch announcements at the Consumer Electronics Show in Las Vegas, the world's biggest technology trade show.