Business Technology

Thursday 21 November 2019

Stories, stickers and plain old stats on user engagement with Instagram

Ellie Donnelly

Ellie Donnelly

As Instagram continues to grow in popularity, here are three key stats that you should know about user engagement with the photo-sharing application.

1.     Time

On average people under the age of 25 are spending an average of 36 minutes per day on the photo-sharing application.

This figure drops to an average of 24 minutes per day among users over the age of 25.

The time is spent not just uploading pictures, but also scrolling though users feeds.


 2.     Stories

In August 2016 Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story.

Three months later the site added a live video functionality to Instagram Stories. Videos uploaded now disappear either immediately after ending or 24 hours after ending.

According to research carried out, 60pc of people that use the stories feature are using it with the ‘voice-on’, making it a potentially very powerful way for businesses to interact with consumers.

The app has however come in for criticism that it has copied functionality from video messaging app Snapchat.


 3.     Stickers

The four most popular stickers that people use on their Instagram Stories are their location, the time that the video was taken, the weather where the user is, and a hashtag stating the person’s mood, according to research from Facebook.

The popularity of the stickers above suggests that Instagram users want their followers to know where they are, and how they feel.

With roughly 375 million active users now on the app, for businesses that can engage with users on the platform, potential for their business growth is massive.

Online Editors

Also in Business