Monday 19 March 2018

Steve Jobs is entrepreneur teenagers most admire

Steve Jobs beat Facebook's Mark Zuckerberg in the poll. Photo: Getty Images
Steve Jobs beat Facebook's Mark Zuckerberg in the poll. Photo: Getty Images

Matt Warman

Steve Jobs, the co-founder and chief executive officer of Apple, is the entrepreneur most admired by teenagers, according to a new survey.

In a poll of 1,000 12-17-year-olds, 35pc thought that the Apple CEO was more impressive than Facebook-founder Mark Zuckerberg or television host Oprah Winfrey.

Zuckerberg was the favourite of 10pct of respondents, and Winfrey praised most by 25pc.

Of those polled, 61pc said that Jobs "made a difference in or improved people's lives or made the world a better place".

Another 33pc cited his "success in multiple fields", referring to Jobs' record in revolutionising the music business and his involvement with Disney and animation studios Pixar.

The survey was carried out by Junior Achievement USA, an organisation aims to educate young people about the things that will have an impact on their future employability.

It said that the judgment of those surveyed was to be expected.

"We live in a celebrity-obsessed culture, so it's no surprise that teens admire famous entrepreneurs like Steve Jobs and Oprah Winfrey," said Jack Kosakowski, the group's president.

"They have built brands around their personas as well as their products."

Only 4pc, however, explicitly said that wealth and fame were the reason they admired Jobs. Three per cent said it was the case for Winfrey.

Business Newsletter

Read the leading stories from the world of Business.

Also in Business