Business Technology

Tuesday 12 December 2017

Sony's struggling TV unit in line for profit

Sony chief Executive Officer Kazuo Hirai
Sony chief Executive Officer Kazuo Hirai

Grace Huang and Marco Lui

SONY chief executive Kazuo Hirai said the company's struggling TV unit could make its first profit in more than a decade even if it misses sales forecasts by as much as 16pc.

Mr Hirai also said reform of the Japanese icon is ongoing as it tries to rebound from a projected sixth loss in seven years.

The company expects 135 billion yen (€900m) of costs related to restructuring and to exiting the personal-computer business this year.

Mr Hirai is trying to overcome slumping demand for TVs, cameras and PCs. He said measures he was implementing would help generate the first profit in TV manufacturing in 11 years.

The company forecast sales of 16 million liquid-crystal display sets this fiscal year. Mr Hirai said it could still make money if it sells 13.5 million units. (Bloomberg)

Irish Independent

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