Sony claims Android tablet lead
SONY claims that its distinctive Android tablets are leading the race to dominate sales in a crowded market.
A company spokesman said that Sony’s products accounted for 26 per cent of the UK market in October, the most recent period for which independent data is available.
Sony also claims it has had a successful Christmas, but conceded that it was likely to have been beaten on tablet sales by aggressively priced BlackBerry Playbooks.
The 26 per cent claim is based on share of the total Android tablet market by value; although Sony has two models on sale, the dominant product, the ‘S’, usually retails for similar or slightly lower prices than its rivals such as the Samsung Galaxy Tab. Unit sales were not released, but Apple continues to dominate the tablet market overall.
The two Sony tablets are unusual because the larger ‘S’ adopts a wedge-shaped profile while the ‘P’ uses two screens. Manufacturers have been trying to differentiate themselves as most tablets using the Google Android operating system offer similar functions and the same basic sotware. HTC and Motorola have introduced models with a stylus while Samsung has attempted to compete with Apple by making its Galaxy Tab models thinner than the iPad.
Sales figures are not normally made public, but usually relate to a period up to two months before to allow for returns and stocktaking. GfK data is often used by manufacturers for internal purposes.
Spokespeople for other manufacturers declined to comment.