Business Technology

Monday 16 July 2018

Some 90pc of Irish adults believe technology is making children less active - survey

Aldi Community Games
Aldi Community Games Business Desk Business Desk

The majority of Irish adults believe that children are less active and are eating less healthier diets than 50 years ago.

According to a recent survey from Aldi, 90pc of adults believe that technology could be having a negative impact on kids' activity.

The research, carried out to coincide with Aldi Community Games August National Festival, also found that some 62pc believe that children’s diets are less healthy now.

Despite recognising that there is increased opportunities for children to get involved in community sports, some 73pc (76pc among the over 50s) believe that children today are less physically active than five decades ago.

Aldi Community Games
Aldi Community Games

Less than half of those surveyed (46pc) believe more children participate in sports and community activities today than when they themselves were children.

Some 4,000 children are expected to travel from around Ireland to the Sport Ireland National Sports Campus at Abbotstown in Co Dublin to take part in the Aldi Community Games festival this weekend (19th-20th August).

Regional champions are brought together to compet across a range of individual and team sports such as indoor soccer, handwriting, the long puck and modern dance.

Over the past 50 years more than five million Irish children have participated in Aldi Community Games, with the recent survey finding that half (51pc) of all adults in Ireland today have taken part. 

Finbar McCarthy, Aldi Ireland’s Group Buying Director, said that all of the 160,000 children who took part in local and regional events this year have benefitted physically and socially from taking part.

"However, our survey found that 73pc of adults believe children are less active today than when they were children," he said.

Aldi Community Games
Aldi Community Games

Some 91pc of adults surveyed felt it was important or very important for children to be involved in a community club or activity like Community Games, with 33pc stating it was for general fitness, 33pc for mental wellbeing, 25pc to make friends, and 11pc to combat obesity.

While the over 50s were more concerned about general fitness (36pc), the under 30s believed it was more important to make friends (39pc). 

"Our research found that 90pc of people accept that technology is making children less active today than in years gone by and that 62% of people believe children’s diets are less healthy than 50 years ago," John Byrne, Aldi Community Games CEO said.

"2017 is a significant milestone for Aldi Community Games as it is our 50th birthday. We have achieved a hugely successful year, with over 160,000 children taking part in sporting, arts and cultural events in 575 communities across the country.  More than 200 scheduled regional events took place, supported by 20,000 dedicated volunteers.”

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